As many of you know, we’ve been working on private brand focused research specifically commissioned for Velocity. Thank you to all of you who participated in the survey – your input is valuable, and we’re excited to share the results.

Often you can experience things that are less than desirable in your day-to-day but in this industry, know you aren’t alone. So often we start new design projects with enthusiasm, creativity and passion and then due to a variety of unexpected roadblocks, it’s easy to feel discouraged. It’s no surprise that nearly half of the survey respondents believe that the process of redesigning a Private Brand takes far too long.

Katie Locke, MBDBut help is on the way. Let’s get the conversation started about the private brand buzzkills we face and determine some ways to move forward with ease. In addition to sharing the survey results with you, we have a few suggestions to help make your next private brand redesign project a success…Without the headaches.

We’re looking forward to meeting you at Velocity: The My Private Brand Conference and hope to see your faces at our Velocity Talk on September 14 @ 11:15 AM in the Grand Ballroom.

KATIE LOCKE: MBD, Business Development Manager

If you’ve ever met Katie, you’ve seen or heard her excitement for building or rebuilding brands. Her passions also include just about every facet of food and eating experiences. As the Business Development Manager at Marketing by Design (MBD), a full-service design agency specializing in high volume retailer programs, Katie gets to blend her passions by talking to thousands of National and Private brand leaders, mostly in the food industry, about expanding & enhancing their presence in market and on shelf. MBD’s track record for creating intuitive design systems for store-wide branding and rolling our more than 10,000 SKU’s each year gives Katie ample reasons to boast about what they offer. Add in Workflow by Design (WBD), their sister company offering creative workflow solutions and you have a full circle solution.

Katie will present insider tips and knowledge that are a combination of MBD’s 20+ years of private brand experience and research specifically commissioned for the Velocity Conference.  Participate in this groundbreaking research