Katie Locke, MBD

Surprise? Redesigning a Private Brand Takes Too Long.

As many of you know, we’ve been working on private brand focused research specifically commissioned for Velocity. Thank you to all of you who participated in the survey – your input is valuable, and we’re excited to share the results. Often you can experience things that are less than desirable in your day-to-day but in […]

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Christopher Durham to Debut New Book at the Velocity Conference

Velocity: The My Private Brand Conference attendees will get an exclusive preview of Christopher Durham’s latest book on private brand, Vanguard: Vintage Originals before it releases on Amazon on Monday, September 18th. The much-anticipated follow-up book to his bestselling first book Fifty2: The My Private Brand Project, will debut during the conference as Durham presents a look at the innovation, vintage design, and […]

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A Conversation with Carrie Mesing, Director of Private Brands, FreshDirect

This is the next in a series of interviews Christopher Durham, founder of My Private Brand, will conduct with private brand leaders around the world. Today, he discusses retail-owned brands with Velocity speaker Carrie Mesing, Director of Private Brands for online fresh food grocer and Vertex Award winner, FreshDirect. Mesing was instrumental in developing FreshDirect’s private […]

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Walmart SVP Jack Pestello To Keynote the Velocity Conference

My Private Brand is proud to announce that Jack Pestello, Senior Vice President, Private Brands, Walmart U.S. will present Thursday’s keynote address at Velocity: The My Private Brand Conference, September 13-15, 2017 at the Omni Hotel in Charlotte, NC. He will join more than a dozen retail executives from leading retailers in the country as […]

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A Conversation with Scott Williams, VP of Own Brands and Quality, BJ’s

This is the next in a series of interviews Christopher Durham, founder of My Private Brand, will conduct with private brand leaders around the world. Today, he discusses retail-owned brands with Scott Williams, VP of Own Brands and Quality at club store BJ’s Wholesale Club. Christopher: What is your first memory/experience with Private Brand? Scott: […]

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A Conversation with Jeff Gamsey, VP of Private Brands – Boxed

This is the next in a series of interviews Christopher Durham, founder of My Private Brand, will conduct with private brand leaders around the world. Today, he discusses retail-owned brands with Jeff Gamsey, Vice President of Private Brands at online retailer Boxed. A corporate lawyer by trade, an entrepreneur at heart, an occasional musician and […]

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Don’t Miss Velocity: The My Private Brand Conference

If you are a regular reader of My Private Brand you may have noticed the teaser campaign that has been running over the last few weeks. Today is the day you get the “juicy details.” After almost ten years of publication, numerous changes in the market, the death of most of the print trade publications […]

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