Building a Better Brand in the E-commerce Age


Poplar Dogwood September 14, 2017 11:30 am - 12:15 pm

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Carrie Mesing
Fresh Direct

This presentation delves into the history of FreshDirect and gives background on the company’s creation of their innovative private brand line, JUST FreshDirect. Carrie Mesing, FreshDirect’s Senior Director of Private Brands, will highlight the importance of transparency to build strong relationships with customers and suppliers, and share tips and tricks for what it takes to win as a private brand in the grocery space.