Evolution of Our Brands: From “Knock-Offs” to “Knock-Outs”


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Gil Phipps
VP Branding, Marketing, & Our Brands

One of the industry’s most established and highly regarded grocery retailers won’t stop pushing the boundaries to increase its private brands’ competitive edge. Hear Kroger’s VP of Branding, Marketing & Our Brands, Gil Phipps, discuss the series of strategic actions he sees fueling Kroger’s continued growth in Our Brands.