Fairway Market:  The Transformation of an Iconic Brand


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Jason Bidart
Vice President Private Brand

Since 1933, Fairway Market has been a leading food destination in the Greater New York City metropolitan area.  It’s no secret that through the years and influx of fierce competition, Fairway Market has struggled to keep up with the changing landscape but what has helped it survive is the ‘Like No Other Market’ experience they offer its very loyal customers.  In this presentation, Jason will discuss Fairway Market’s efforts to leverage its differentiated customer experience and how the use of a revamped private brand program has brought this iconic retailer back to prominence.