Velocity Talk: E-Commerce From a Shopper’s Perspective: Overcoming the Hurdles


Poplar Dogwood September 14, 2017 3:50 pm - 4:05 pm

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Jonathan Asher
PRS IN VIVO

While e-commerce is experiencing explosive growth generally, this channel is still in its infancy for CPG products. Paradigm-shifting acquisitions – including Jet.com by Wal-Mart and Whole Foods by Amazon – support the notion that success in this space is no easy feat; and also, that the stakes are such that major players will invest heavily to do so. In this presentation, we will share new research (including eye-tracking of shopper navigation on both desktop and mobile devices), and explain why the shopping experience itself is a barrier to adoption – and provide examples of how this barrier can be overcome, through improved packaging and e-commerce interfaces.

In this presentation, Jonathan Asher will share new research findings (including eye-tracking of shopper navigation on both desktop and mobile devices) and explain why the shopping experience itself is a barrier to adoption – and provide examples of how this barrier can be overcome, through improved packaging and e-commerce interfaces.