Velocity Talk: Unified Brand Experience – Private Brand Success Reimagined

Poplar Dogwood September 15, 2017 10:00 am - 10:15 am

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Kieran Forsey
S4RB Inc.

In this presentation, Kieran Forsey, co-founder of S4RB will introduce the theory of Unified Brand Experience (UBX) which debuted in their new book “Unified Brand Experience – New Thinking About U.S Private Brand Success.” In today’s climate retailers must work hard to stay ahead of the game with margins that are constantly under attack. Customer expectations are at their highest levels ever with a renewed focus on product quality and performance, meaning success will not come from relying on the same thinking that got them where they are today.

UBX has succeeded in several countries, including in the U.K; a world leader in private brand retail, and now in the U.S. Kieran will share some real-world examples of where UBX is already changing the performance of private brand as a business.

Velocity attendees will receive a free copy of the book.