The Kroger Co.
In August 2018 Gil Phipps, was named vice president of Our Brands, to vice president of branding, marketing, and Our Brands for The Kroger Co. prior to this role he was the vice president of Our Brands.
Gil joined the retailer in 2012 and led the transformation of Our Brands (private brands) by evolving existing brands and introducing new brands that resonate with customers. Through elevating recipes and product formulations, inserting personality into packaging and more, Mr. Phipps has increased customer loyalty and driven record Our Brands sales growth.
With Mr. Phipps’ leadership and influence, the Our Brands business has substantially increased. If Our Brands were a unique consumer packaged goods company on the Fortune 500 list, it would rank number 138. Mr. Phipps was instrumental in introducing Simple Truth, now the largest natural and organic brand in America with more than $2 billion in annual sales.
Mr. Phipps started his grocery career in 1987 as a store director for Fresh Plus Grocery in Austin, Texas. Following the role, he became the brand manager for Guiltless Gourmet before moving into brand marketing positions at both Michael Angelo’s Gourmet Foods and Hormel Foods. In 2001, Gil joined H-E-B as a brand manager before earning a series of promotions that placed him as the leader of H-E-B’s store brands program.
In 2015, Supermarket News recognized Mr. Phipps as one of the “Top Disruptors” in the industry, and, in 2018, Store Brands Magazine awarded Gil the “Private Brands Prowess Award.”