Jan-Benedict Steenkamp is the C. Massey Distinguished Professor at the University of North Carolina’s Kenan-Flagler Business School. He has written four books on branding and retailing, Private Label Strategy: How to Beat the Store Brand Challenge (Harvard Business School Press, 2007), Brand Breakout: How Emerging Market Brands Will Go Global (Palgrave Macmillan, 2013), Global Brand Strategy: World-wise Marketing in the Age of Branding (Palgrave MacMillan, 2017), and – most recently – Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters (Kogan Page, 2019).
One of the world’s leading thinkers on global strategy, branding, retailing, and private labels, he has taught, consulted, and given executive seminars in all continents. He has worked on (inter)national lawsuits and trade disputes involving branding and private labels. His work has been featured in Harvard Business Review, The Wall Street Journal, Financial Times, The Economist, The New York Times, Bloomberg Businessweek, newspapers in China, Europe, India, and South Korea, and he has been interviewed on television and radio in the U.S., China, Europe, South Africa, and India.
He has received an honorary doctorate from Aarhus University (Denmark) and lifetime achievement honors from the Royal Netherlands Academy of Sciences, the American Marketing Association, and the European Marketing Academy.