Vice President Brand Management
Jen is the Vice President of Brand Management at Federated Group where her responsibilities include driving brand and category strategies in the private label industry. She oversees multiple teams including category management, category analytics and quality assurance. She also is responsible for the management of SailPointe Creative Group, Federated’s in-house design agency. SailPointe provides creative marketing services such as package & point of sale design, tradeshow booth creation and photography to grow Federated’s brands as well as those of many retail customers and brand owners.
Prior to Federated, Jen was Divisional Merchandising Manager for Sears Holdings Co. (Kmart) and managed several categories for branded and private brands. She also led cost reduction initiatives through product negotiations, sourcing opportunities and implemented logistic solutions.
Before Sears/Kmart, she worked in private brands at Aldi for 14 years overseeing a variety of grocery, perishable & non-food categories first as a buyer and then as a Group Director. She also managed the advertising and marketing for the company. Jen has her Bachelor’s degree in Marketing from Valparaiso University where she also played volleyball for four years.