Senior Vice President for Private Brands
Juan De Paoli was appointed Senior Vice President for Private Brands at Ahold Delhaize USA at the beginning of this year. De Paoli led the design, creation, and execution of the new Retail Business Services Private Brands organization, the consolidation of the legacy Ahold USA and Delhaize America Private Brands portfolio and currently leads the day-to-day operational aspects of this organization. Prior to that De Paoli served as the SVP for Own Brands at Ahold USA since July of 2013.
Juan’s professional experience includes a leadership role with Topco where he held the role of Vice President of Program Management. Before that Juan spent over 12 years at H-E-B in San Antonio Texas, where he started as an Own Brands Manager in Fresh and concluded, what he refers to as “this amazing phase of his career”, in the role of Director Own Brands responsible for all aspects of the department.
Juan’s experience includes over 25 years of brand management and brand building experience at Retail and CPG companies such as Ahold-Delhaize USA, Ahold USA, H-E-B, and Procter & Gamble. Juan’s career also includes international experience in Venezuela, Mexico and the USA where he has spent more than half his life.
Juan has been a Brand Management guest Professor at MBA program of the University of Texas (Austin, Texas), McCombs School of Business as well as Texas A&M. Juan’s academia experience also includes five years as Marketing professor at Universidad Metropolitana School of Business (Caracas, Venezuela), where he received the “Top Professor Award”, four consecutive years.
Juan holds two majors (Marketing Management and Finance). Born in Venezuela, from an Italian immigrant family, Juan is a truly multi-cultural individual and fluently speaks English, Spanish and Italian. Juan’s biggest life achievement of becoming a US citizen became a reality on 9/11/2003 in the city of San Antonio, Texas.