Brand/Package Design Manager
Lisa Edwards has been designing for over 25 years. She seeks out solutions for each design challenge that may arise during the process with her ability to think outside the box and get creative. She has her BFA in design from Jacksonville University. She has been creating packaging for consumer products for a variety of retailers. Her career began in home textiles at Hollander Home Fashions and moved on to Fieldcrest Cannon and Ahold. She is currently the creative director of brand at Belk where she leads a creative team in designing branding, packaging, visual and store experiences. Her specialty is seeing the global view of a brand. She crafts visual stories for the consumers to engage in the brands at all touchpoints.