Director of Private Brands Label Design & Regulatory
Patrick Fraser, Director of Private Brands Label Design & Regulatory, RBS/Ahold-Delhaize US
Patrick is a design industry veteran with over 25 years of experience focused on national brand level CPG, brand identity, and private brand development. Patrick’s experience includes director-level roles with creative agencies such as Anthem, CBX, and creative consultation for DDW, and Sterling Brands, amongst others.
In addition to working with numerous national brands, Patrick has helmed the redesign of entire brands such as Safeway Select, The Snack Artist, as well as consulting on the development of Amazon’s Mama Bear and Elements private brand offerings.
Based out of Salisbury, North Carolina, Patrick oversees a team of 23 designers, production artists, and regulatory specialists spread across three offices in the East and Southeastern US.