Icons, Geniuses & Mavericks

THE PRIVATE BRAND REVOLUTION GROWS!


April 29 - May 1, 2019
Le Méridien Charlotte
Charlotte, North Carolina

STAY TUNED FOR NEXT YEARS CONFERENCE

Jack Pestello, Senior Vice President of Private Brands for Walmart U.S.

Jack will speak about the evolution of customer shopping behaviors and how the Private Brand industry must rapidly change to stay relevant.

Gil Phipps, VP of Branding, Marketing & Our Brands, Kroger

One of the industry’s most established and highly regarded grocery retailers won’t stop pushing the boundaries to increase its private brands’ competitive edge. Hear Kroger’s VP of Branding, Marketing & Our Brands, Gil Phipps, discuss the series of strategic actions he sees fueling Kroger’s continued growth in Our Brands.

Tim Cox, Director of Creative Services, Publix Super Markets

Tim will sit down with My Private Brand President,
Christopher Durham to discuss Publix iconic private brands,
their history, evolution, and future.

Jeff Gamsey, VP of Private Brands, Boxed.com

In this thought-provoking presentation, Jeff will discuss the evolution of internet retailer Boxed.com‘s award-winning private brand and provide an inside look at where it came from and where it’s heading.

Christopher Durham,
President, My Private Brand

In this presentation My Private Brand President, Christopher Durham will take a deep dive into the meteoric rise of private brand at online giant Amazon. Durham will paint a picture of the private brand successes and failures which fuel their continued, aggressive growth. With more than 100 private brands across virtually every category, the Whole Foods portfolio of private brands, and complete control of their ecosystem…the future of Amazon will be defined by private brand.

Jan-Benedict Steenkamp
of UNC Kenan-Flagler
Business School

Professor Jan-Benedict Steenkamp of UNC Kenan-Flagler Business School will present a look inside his new book“Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters” where he explores the biggest disruption in grocery retailing in 50 years. He analyzes hard discounters from an international perspective to raise awareness of who is under threat and what can be done about it.

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THE ICONS, GENIUSES & MAVERICKS

Check back for more speakers

THE VELOCITY CONFERENCE

We are dedicated to private brand growth, management, and innovation. The event is committed to pushing the industry forward and creating unparalleled one-one connections. The conference features an exclusive lineup of speakers from some of the world’s top retailers, icons, geniuses, and Mavericks.
Attendees will include retailers executives from grocery, drug, discount, dollar, mass, beauty, specialty and big box.


This year's Velocity adds two exciting new opportunities

Innovation Expo: a curated collection of exhibitors displaying innovative goods and services

Vertex Awards Celebration and Exhibit: This year's winners will receive their trophies and winners will be included in an exhibit.

Velocity is the most inspirational and comprehensive private brand conference of its kind. Don’t miss it!

 

STAY WHERE THE ACTION IS

Have the complete Velocity Experience.

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SPONSORS

Platinum Sponsors

Marketing By Design

Marketing By Design

MBD’s private label team produces more than 10,000 SKUs every year under a wide variety of brands, in every conceivable category. Branding is consistency. MBD will ensure that your brand is accurately and consistently represented from the first to the ten thousandth SKU.

Marketing By Design
Big Red Rooster 

Big Red Rooster 

Big Red Rooster is a multidimensional brand experience firm.

Big Red Rooster 

Gold Sponsors

Arylessence

Arylessence

We are a leading creatively driven U.S.-based fragrance and flavor company. We work in close partnership with our clients to develop inspired fragrances and flavors that turn products into brands and consumers into passionate, loyal fans.

Arylessence
Soy Connection

Soy Connection

Soybean Oil Delivers On What Shoppers Want: Healthy, Sustainable and Local Ingredients

Soy Connection
Coloredge

Coloredge

Coloredge is the largest provider of visual marketing solutions for brands and retailers.

Coloredge

Silver Sponsors

Fairtrade USA

Fairtrade USA

Fair Trade helps make the right choices the easiest ones.

Voccii

Voccii

We are a national market research and brand strategy firm

Voccii
Teri Studios

Teri Studios

Award-winning photographer and author Teri Campbell 

Teri Studios

Bronze Sponsors

Sgsco

Sgsco

Sgsco helps brands own every moment when a consumer’s interest can be converted into action.

Office Depot

Office Depot

Leading provider of business services and supplies, products and technology solutions.

Office Depot
Boxed

Boxed

We make shopping for bulk easy, convenient and fun, so you can focus on the things that really matter.


Partners

Global Retail Brands

Global Retail Brands

Global Retail Brands magazine is published five times a year, February, April, May, October and November by Kent Media Group. Its mission is to promote best practices in worldwide private brand markets.

Global Retail Brands
Women Impacting Storebrand Excellence

Women Impacting Storebrand Excellence

Women Impacting Storebrand Excellence (WISE) is a non-profit professional development organization, founded by women, to champion the power of diversity and inclusion which drives profitable growth within the store brand industry.

Women Impacting Storebrand Excellence
FMI

FMI

The Voice of Food Retail

FMI

Innovation Expo

The conference will feature a curated collection of exhibitors displaying innovative goods and services.

Learn More

REGISTER TODAY!

Group discounts available.

Early Bird

Early bird tickets must be purchased by Friday, February 15, 2019. All tickets give attendees access to all presentations, meals and cocktail parties during the conference. Innovation Expo Tabletops and Bronze Sponsorships may be added to a registration for an additional fee.

$1,395 REGISTER TODAY

Retailers

All tickets give attendees access to all presentations, meals and cocktail parties during the conference. Innovation Expo Tabletops and Bronze Sponsorships may be added to a registration for an additional fee.

$1,195 REGISTER TODAY

DON'T MISS VELOCITY EUROPE

21-23 OCTOBER | LISBON, PORTUGAL

REGISTER TODAY!

SPONSOR THE 2019 VELOCITY CONFERENCE

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