PRESENTATIONS Written by Cdurham on February 19, 2020


A Conversation with CVS Health:
Private Brands and A Path to Better Health
Brenda Lord, VP of Store Brands and Quality Assurance, CVS Health
Heather Corkery, Senior Director of Brand, CVS Health

In this fireside chat, Brenda, Heather, and Christopher Durham will discuss the evolution of CVS after its acquisition of Aetna, establishing CVS Health as the nation’s premier health innovation company.The conversation will focus on how private brands support the enterprise’s mission to transform the consumer health experience and build healthier communities.

Building Brands & Disrupting the Private Label Paradigm

Ankit Patel, VP of Merchandising, Boxed

In this session, Ankit Patel, VP of Merchandising at Boxed, will discuss the disruptive retailer and its new strategies for creating successful private brands. Ankit will challenge the traditional private label paradigm and challenge attendees to transform their approach going forward.

Cashing Checks and Breaking Necks

Jason Ulichnie, VP Own Brands, Schnucks Markets

How Schnucks Markets took an Own Brand program on life support and turned it into a strategic weapon. From early assessment, planning, and strategy to win the hearts and minds of non-believers, Jason walks you through his approach step-by-step.

Private Brand – A question of Trust, Equity & Love?

Private Brand has come a long way from the days of plain white Generic or National Brand knock offs, but how far has Private Brand come?

Christopher Durham, President of My Private Brand, together with Gayle Ireland CEO of market research firm Voccii, will present the results of their groundbreaking new research. The research transcends the traditional questions of private label research – “Are private labels as good as, or better than, national brands?” or “do you think that you will be purchasing more private label products?” Focusing on the new breed of $1 billion+ natural and organic private brands that are working hard to build loyalty and create differentiation.

This groundbreaking quantitative national study seeks to provide a rich and insightful analysis of the natural and organic private brand space, plus individual Brands, providing a clear picture Brand, providing a clear picture of how they contribute to business growth today. The pair will bring you exclusive insights into the landmark research that includes consumer sentiment, aided and unaided awareness, brand equity, Net Promoter score, retailer connection, and more.

Private brands include:

  • Ahold Delhaize: Natures Promise/Natures Place
  • Aldi: Simply Nature
  • Kroger: Simple Truth
  • Publix: Greenwise
  • Safeway/Albertsons: O Organic
  • Safeway/Albertsons: Open Nature
  • Shoprite – Wholesome Pantry
  • Whole Foods: 365 Everyday Value


Private Brands a Recipe for Success

Seanna Rishor, Vice President Private Label

With over 20+ years of retail experience in both Canada and Australia, Seanna Rishor will share what’s required to build, sustain and grow an optimal private brand strategy.  She will provide live examples of her failures and successes rebranding and renovating private brand portfolios.

Navigating Your Brands by Your North Star

Rich Honiball, SVP, Chief Merchandising & Marketing Officer
Navy Exchange

Description:  Private Brands are not Private Labels.  They are authentic brands that represent your company and its values. It is essential to have a “North Star” (One of our Private Brands is called North Star Trading) and ensure that you are looking beyond just great packaging design and value-oriented products.  Your brand has to stay true to its roots and you need to chart a course that remains true to your North Star.

The Power of “i”: Inclusion, Innovation, & Impact

Sarah Chartrand, SVP of Talent, Leadership & Diversity, Ahold Delhaize

Presented by WISE

Most organizations now understand and prioritize the importance of diversity. But the best organizations – and leaders – know that innovation and business impact improve significantly via the creation of genuinely inclusive cultures, where people of all backgrounds feel respected, valued, and inspired!

In this session you will:

  • Learn how diversity & inclusion drive innovation and business impact
  • Gain insight on how to become a more inclusive leader
  • Learn how companies are striving to build more inclusive cultures

Women Impacting Storebrand Excellence (WISE) is a non-profit professional development organization, founded by women, to champion the power of diversity and inclusion which drives profitable growth within the store brand industry.

Hola PriceSmart! Explore Private Brand at the largest membership warehouse club in Central America and the Caribbean

  • Dan Fairbanks, GMM, Corporate Foods, and Global Private Label, PriceSmart
  • Maria, Dubuc, President – MBD

A look inside California based PriceSmart, Inc., its unique Hispanic customer, private brand growth, and marketing. This retailer is the largest operator of membership warehouse clubs in Central America and the Caribbean. The retailer operates 45 warehouse clubs in 12 countries and one U.S. territory: seven each in Colombia, Costa Rica and Panama; five in Dominican Republic; four in Trinidad and Guatemala three in Honduras; two each in El Salvador and Nicaragua; and one each in Aruba, Barbados, Jamaica, and the United States Virgin Islands.

Designing to Win! Leading With Private Brand

  • Amy Rhodes, Senior Director, Proprietary Brand Product and Package Design, Petsmart
  • Glen Pfeifer, Design & Packaging Manager Wakefern
  • Jason Hobson, Creative Director, Private Label, Sobeys
  • Paul Skozilas, Design Manager, Private Brand Design & Regulatory, Ahold Delhaize, Retail Business Services
  • Moderator: Eric Ashworth, EVP of Product & Market Strategy, Quad

In this thought-provoking discussion, senior private brand creatives discuss the changing landscape of private design. The panel will discuss and debate the old guard, stalwarts, innovators, and challengers that are changing what it means to be a private brand. In the process, they will give you an inside look at the mind of a private brand creative and the trends that shape their work.


The Secrets to Developing Transparent Private Brands

Paul Woodward, Senior Director, Solutions Management Group, Oracle

Today consumers rate Brand transparency, honesty, and responsibility as significant factors in their buying decision. This is now a fundamental ingredient in generating brand trust and image. Paul will reveal how the worlds leading private brands have incorporated transparency into their R&D process.

Winning Together! The New Private Brand Marketplace

Private Brand manufacturers and their retailers are feeling the effects of change at an unprecedented pace. In the series, Power of Private Brands, FMI had a conversation with private brand leaders across the industry to learn how they’re dealing with the change. From regulatory requirements to increased demand on both the buy and sell to consumer demand driving stronger collaboration have or still needs to evolve.

Vertex Awards Ceremony

2020 Vertex Award winners will be invited to the stage to accept their awards.

Velocity Conference Opening Cocktail Reception

presented by Daymon

Held in the Symphony Foyer of the Le Meridien Hotel, the home of the Innovation Expo. The Opening Cocktail Reception is the perfect way to kick off the conference. Industry professionals from around the world will begin networking, catching up with colleagues and embracing their Velocity experience.

Cocktails and hors d’oeuvre will be served.

Up on the Roof  Cocktail Party

presented by MBD

As the conference day winds down, Velocity attendees and Vertex Award Winners will move to City Lights the rooftop bar of the Le Meridien Hotel. Enjoy the only award-winning 360-degree view of the Queen City skyline and the largest rooftop bar in Charlotte. City Lights Rooftop serves an eclectic, street food-inspired menu and hand-crafted cocktails. Dance and mingle next to our LED rooftop furniture and our weekly live music and rotating DJ roster. The exciting space is the perfect place to unwind and get to know fellow attendees.

Cocktails and heavy hors d’oeuvre will be served.