VELOCITY TALK: Create Your Own Iconic Brand: Multi-Sensory Branding


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Michelle Harper
VP of Scent Design & Technical Services

Michelle Harper, Arylessence Vice President of Scent Design and Technical Services, will unpack the connection between leading lifestyle trends and emotional multi-sensory branding that establishes category leaders. In today’s experiential driven marketplace, multi-sensory touch points are more important than ever.  Successful and iconic brands take a strategic and thoughtful approach to the multiple sensory signals that matter to customers. Discovering how to successfully make these critical connections in the product development process will dramatically elevate your private brand to icon status!