From Private Label to Private Brand…Key Imperatives for Success


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Doug Baker
VP, Industry Relations

Private Brands are purchased by the great majority of U.S. households and have become indispensable to the strategies of grocery retail organizations. Hear the Food Marketing Institute’s VP of Private Brands, Doug Baker, explore key imperatives for success from FMI’s Power of Private Brands and Private Brands in Health & Wellness research.

Imperatives to be explored:

  • Staying ahead of key category trends
  • Building trust through transparency
  • Embracing new healthcare opportunities at retail
  • Practicing next-generation collaboration
  • Leveraging important lessons from global retailers