The demographics are shifting rapidly in our country and we must be flexible and purposeful about how we drive our business. Innovation + Diversity + Market Growth = Full Power! In the world of Private Brands, you have a great opportunity to design your products to meet the unique and growingly diverse needs of your customers. Come learn how Food Lion has utilized projected buying power, multicultural market data, and their Business Resource Groups to directly impact the bottom line through unique products, advertisement, and customer engagement.
Women Impacting Storebrand Excellence™ (WISE) is a non-profit professional development organization, founded by women, to champion the power of diversity and inclusion which drives profitable growth within the store brands industry.