Private Brand Goes to College


Bookmark and Share

Scott Killian
Senior VP
Private Brand

Scott Killian, Senior Vice President of Private Label for Follett Corporation, the operator of more than 1,200 official on-campus stores and one of the nation’s largest retailers of college licensed merchandise, will discuss the launch of their innovative new apparel customization program at its University of California Berkeley store. Marketed under its new private brand Fall Rush the Shirt Bar allows in-store customization of UC Berkeley and Cal Athletics officially licensed apparel with over 20,000 possible design combinations.