Abby Ayers joined Fair Trade USA in 2016 and serves as the Director of Retail Partnerships. In this capacity, she works with Fair Trade’s retail partners to create actionable plans to get credit for Fair Trade commitments and celebrate those with associates, investors, and customers. Abby supports retailers in developing private brand programs, creating sustainability goals and commitments, sourcing certified national brands and promoting these items to drive business results.
Abby brings 10+ years of retail and brand development experience. Before coming to Fair Trade USA, she supported the launch of the Simple Truth Organic brand at Kroger where she built Fair Trade into the brand’s DNA, and ultimately where her passion for sustainable development and social responsibility was sparked.
Abby earned a bachelor’s degree in International Business and Strategic Communication from Ohio State University, as well as an Executive MBA. She was recently named one of Progressive Grocer’s inaugural GenNext Award winners which recognize emerging grocery leaders under the age of 40 for innovation through their work; leadership, including the capacity to inspire and lead others, and a commitment to learn from others; and an involvement and support of the industry and helping through charities or in the community.