Brent has spent the last few decades building private brands with retailers and private brand companies including, Walmart, Sam’s Club, Daymon Worldwide and Nash Finch.
Prior to being at Fred’s, Tininenko led the Walmart International Markets in leveraging the global private brand direction and partnering with multinational suppliers to improve private brand growth.
At Daymon Worldwide, he worked in Sydney, Australia with Dairy Farm International. The highlight of that position was developing the first brand that had a multi-language packaging that sold in Australia, New Zealand, Hong Kong, Singapore, and Malaysia.
Brent is energized by developing private brands that compete with big, National Brands. He is passionate to develop items that connect with the customers and deliver great quality at a great value.
In his spare time, he is an avid cyclist and endurance athlete.