The Kroger Co.
Gil Phipps is the Vice President of Branding, Marketing, and Our Brands for The Kroger Co. He joined the retailer in 2012 as Vice President of Our Brands (The Kroger Co.’s private brands group) and has led the transformation of Our Brands by evolving existing brands and introducing new brands that resonate with customers. Through elevating recipes and product formulations, inserting personality into packaging and more, he has increased customer loyalty and driven record Our Brands sales growth. Under his leadership and influence, the Our Brands business has substantially increased. If Our Brands were a unique consumer packaged goods company on the Fortune 500 list, it would rank number 138. Gil was instrumental in introducing Simple Truth, now the largest natural and organic brand in America with more than $2 billion in annual sales.
Gil started his grocery career in 1987 as a store director for Fresh Plus Grocery in Austin, Texas. Following the role, he became the brand manager for Guiltless Gourmet before moving into brand marketing positions at both Michael Angelo’s Gourmet Foods and Hormel Foods. In 2001, Gil joined H-E-B as a brand manager before earning a series of promotions that placed him as the leader of H-E-B’s store brands program. In 2015, Supermarket News recognized Gil as one of the “Top Disruptors” in the industry, and, in 2018, Store Brands Magazine awarded him the “Private Brands Prowess Award.”