Michelle Harper plays a key role in the development of fragrances for Arylessence clients around the globe.
As Vice President of Scent Design and Technical Services, she leads a team of talented scent designers, fragrance chemist, and technical professionals that integrate marketing strategy, creativity, innovation, science, and technology.
The Arylessence scent design approach includes understanding the competitive dynamics in the private brand marketplace, as well as the client’s distinct marketing objectives. From this understanding, Michelle and her teams build a strategic platform for scent design that creates winning fragrances and positive brand growth opportunities.
A chemistry graduate of Rutgers University, Michelle believes that good science is critical to the creative process. The scent design and technical services teams work closely with Arylessence perfumers to develop innovative, winning fragrances; effectively managing the integration of fragrance formulations and intentional marketing into the product’s design.
Michelle enjoys working with her team and client product development groups to bring strategic sensory branding to life; ultimately establishing winning private brands that customers love.